Salon Serif
Font Design
Serif, 8 Weights
2021-2024
A romantic encounter between Times New Roman and Caslon 471 blooms Salon Serif. A serif with a refined, contemporary appearance inspired by 19th century transitional typefaces used in literature and editorials, from the readability of Times New Roman to the sleekness of Caslon 471. Salon Serif features high contrast curves and joints, sharpened serifs, full teardrop ball terminals, and intricate details that visually interlock in the negative space between characters.
Untitled, Unnamed Sans
Font Design
Sans-Serif, Work in Progress
2024
A neo-grotesque sans typeface derived from Helvetica, Akzidenz Grotesk, and other 19th century Swiss type designs. A neutral voice with geometrically informed circular counters, shortened ascenders & descenders, and practical yet sophisticated details that lends to versatility and legibility. This font is a work in progress that will be updated with additional weights and italics.
NanoTech 20XX
Brand Identity
Technology, Generative Font, Digital Installation
2018
The new brand communicates connection and network through the concept of point, line, and plane. Which starts from one dot, connects to another to form a line and as it forms more connections creates a plane or a network of atoms. This represent how Nanotech20XX connects people from all over the world to form a network.
NanoWall Installation
Interactive Installation
Emerging Technologies, Processing, Motion Tracking
2018
The NanoWall is an interactive installation that tracks the motions of attendees to play and discover using their hands, like a nanotechnologist plays with atoms.
SHEEPS Audio Bar & Cafe
Brand Identity
Hospitality Design, Music, Food & Drink
2019
SHEEPS Audio Bar & Cafe is a vinyl bar in arts district Los Angeles where music is at the center of the experience. The new identity combines typography and music notes together with the lines of sheet music, turning the new system into a musical score.
The website was an important digital touchpoint in the new rebrand for SHEEPS to connect to their audience. Prior to rebranding, their vinyl collection was only accessible through third party music streaming services. Now, their audience has access to a online radio that plays what is playing live at SHEEPS, the ability to request a song to play live at the bar, curated playlists, their menu, story, and more. I was inspired by retro jukeboxes and modern audio visualizers for the interface design and functions of the website.
Hotel Haneul
Brand Identity
Hospitality Branding, UX/UI, Korean/English
2021
A dream-like garden hotel in the sky designed by Tadao Ando. Based off of Museum San in Wonju, Korea.
Garden's Gift
Brand Identity
Wellness and Skincare Branding, Packaging, Korean/English
2021
Kbeauty and Wellness Sub-brand under Hotel Haneul that targets a younger demographic to by portraying the rebrand in a lighter, more whimsical tone that reflects modern Korea.
A Little Boy and A Fat Man
Book Design
Exhibition Catalogue, Japanese/English
2018
Japanese English Exhibition Catalogue of the Superflat movement.
Maybe You and I Don't Exist
Illustration
Digital Illustration, Visual Poetry
2019
MAYBE YOU AND I DON'T EXIST is a triptych inspired by Mamoru Oshii's 1985 magnum opus, Angel's Egg. A girl wanders a surreal wasteland carrying an egg when she crosses the path of a man carrying a cross. The man questions what is inside the egg, if there was ever anything inside the egg. Maybe there was never anything inside the egg. Maybe you and I don’t exist.
Sewing Dialogues
Art Installation
Sewing, Art Installation, Collaborative Sculpture, Bauhaus, Study Abroad
2019
Sewing Dialogues is a project that explores how we express ourselves without words. This installation was created as part of the Plan B: Spirit of the Bauhaus study away and exhibition for the Hoffmitz Milken Center for Typography.
Photography by: Jonathan Huang (우리 막내)
Apple Inc.
Exp
Treasured Memories, Precious Learning
2020, 2022-2023
I had an amazing opportunity to work as an intern and junior designer at Apple Inc. as part of the Marketing and Communications Team. This work is strictly confidential. Please contact to see and learn more.
The Planetary Society
Brand Identity
Work In Progress
2021
The Planetary Society is the largest non profit space advocacy organization on Earth, run entirely on donations from the citizens of earth. Curiosity and Wonder of what could be out there drives their mission to explore the Solar System and empower the world’s citizens to travel the final frontier.
The Planetary Society’s new logo is a constellation for people to look to, inspired by Orion's belt and the guiding light of Sirius, the brightest star in the night sky.
MARS OTF:
Generative typeface for the Mars 2033 campaign that is made from the crosshairs in the new logo of The Planetary Society.
About the Designer:
Susanna Suh
(Suzy, 수지, SueG, Suze)
1997-????
I’m Susanna(Suzy) Suh, I’m a graphic designer based in Los Angeles who loves making forms and pushing pixels. Say hi (hi@susanna.studio) and I’d love to meet you.
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thank you for reading, have a lovely day
© Susanna Suh, 2021
.studio
Hello, Susanna Suh is a graphic designer specializing in font design, branding, editorial design, and illustration.
Say hello back hi@susanna.studio
Salon Serif
2021-2024
A romantic encounter between Times New Roman and Caslon 471 blooms Salon Serif. A serif with a refined, contemporary appearance inspired by 19th century transitional typefaces used in literature and editorials, from the readability of Times New Roman to the sleekness of Caslon 471.
Untitled, Unnamed Sans
2024
A neo-grotesque sans typeface derived from Helvetica, Akzidenz Grotesk, and other 19th century Swiss type designs. A neutral voice with geometrically informed circular counters, shortened ascenders & descenders, and practical yet sophisticated details that lends to versatility and legibility. This font is a work in progress that will be updated with additional weights and italics.
NanoTech 20XX
2018
The new brand communicates connection and network through the concept of point, line, and plane. Which starts from one dot, connects to another to form a line and as it forms more connections creates a plane or a network of atoms. This represent how Nanotech20XX connects people from all over the world to form a network.
NanoWall Installation
2018
The NanoWall is an interactive installation that tracks the motions of attendees to play and discover using their hands, like a nanotechnologist plays with atoms.
SHEEPS Audio Bar & Cafe
2019
SHEEPS Audio Bar & Cafe is a vinyl bar in arts district Los Angeles where music is at the center of the experience. The new identity combines typography and music notes together with the lines of sheet music, turning the new system into a musical score.
The website was an important digital touchpoint in the new rebrand for SHEEPS to connect to their audience. Prior to rebranding, their vinyl collection was only accessible through third party music streaming services. Now, their audience has access to a online radio that plays what is playing live at SHEEPS, the ability to request a song to play live at the bar, curated playlists, their menu, story, and more. I was inspired by retro jukeboxes and modern audio visualizers for the interface design and functions of the website.
Hotel Haneul
2021
A dream-like garden hotel in the sky designed by Tadao Ando. Based off of Museum San in Wonju, Korea.
Garden's Gift
Kbeauty and Wellness Sub-brand under Hotel Haneul that targets a younger demographic to by portraying the rebrand in a lighter, more whimsical tone that reflects modern Korea.
A Little Boy and A Fat Man
2018
Japanese English Exhibition Catalogue of the Superflat movement.
Maybe You and I Don't Exist
2019
MAYBE YOU AND I DON'T EXIST is a triptych inspired by Mamoru Oshii's 1985 magnum opus, Angel's Egg. A girl wanders a surreal wasteland carrying an egg when she crosses the path of a man carrying a cross. The man questions what is inside the egg, if there was ever anything inside the egg. Maybe there was never anything inside the egg. Maybe you and I don’t exist.
Sewing Dialogues
2019
Sewing Dialogues is a project that explores how we express ourselves without words. This installation was created as part of the Plan B: Spirit of the Bauhaus study away and exhibition for the Hoffmitz Milken Center for Typography.
Photography by: Jonathan Huang (우리 막내)
Apple Inc.
2020, 2022-2023
I had an amazing opportunity to work as an intern and junior designer at Apple Inc. as part of the Marketing and Communications Team. This work is strictly confidential. Please contact to see and learn more.
The Planetary Society
Work in Progress
The Planetary Society is the largest non profit space advocacy organization on Earth, run entirely on donations from the citizens of earth. Curiosity and Wonder of what could be out there drives their mission to explore the Solar System and empower the world’s citizens to travel the final frontier.
The Planetary Society’s new logo is a constellation for people to look to, inspired by Orion's belt and the guiding light of Sirius, the brightest star in the night sky.
MARS OTF:
Generative typeface for the Mars 2033 campaign that is made from the crosshairs in the new logo of The Planetary Society.
About the Designer:
Susanna Suh
(Suzy, 수지, SueG, Suze)
I’m Susanna(Suzy) Suh, I’m a graphic designer based in Los Angeles who loves making forms and pushing pixels. Say hi (hi@susanna.studio) and I’d love to meet you.
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© Susanna Suh, 2021